Packaging and dispensing solutions company MeadWestvaco Corporation (MWV) is celebrating the 50th anniversary of its manufacturing plant Barcelona.
The facility in Spain is home to theglobal MWV Fragrance Center of Excellence, dedicated to research and development, with state-of-the-art production capabilities.
The Barcelona plant manufactures a range of beauty and personal care packaging solutions including sprayers, dispensers, airless pumps and foamers.
It also produces engine and head components for sprayers that are shipped to other MWV sites for local assembly and customisation.
“From its roots as a family business, the Barcelona Center has maintained its commitment to innovation and quality, resulting in a steadily growing production capacity and a strong customer portfolio, including luxury brands such as Puig, Chanel, Interparfums and Burberry,” the company says.
Fragrance sprayers have been key to the success of MWV’s Barcelona plant and its global Beauty & Personal Care business.
According to the company, its success in the facility is the result of “ongoing efforts to improve on existing models and offer innovations to solve customers’ unmet needs”.
Recent innovations developed in the facility include the ‘Emotions of Spray Collection by MWV’, comprising the original Melodie pump, Melodie Agile and Melodie Forever.
Melodie Pure, Melodie Delicate and Maestro Extravagant have also been developed, eacy featuring distinctive spray characteristics allowing brand owners to tailor the spray to the positioning and personality of a particular fragrance.
With planned production expansion in 2014, all six sprayers of the Emotions of Spray Collection for the European market will be produced in Barcelona, with additional engine and components supplied to plants in other regions around the world for local assembly.
“This anniversary milestone is a reflection of our legacy in the market and the evolution of our Beauty & Personal Care business,” says Sandy Gregory, MWV global fragrance marketing manager. “MWV has continually invested in research and development, as well as our manufacturing capabilities, to increase production capacity and deliver the industry best solutions for our customers.”
