MeadWestvaco Corporation (MWV) has launched Evertain, a hermetically sealable, airtight paperboard package for foods that require protection from oxygen and moisture.
According to the packaging company, Evertain combines a specially sealed inner seam with barrier coating to preserve freshness and extend shelf life.
Available in four reclosable sizes, and made from 100% chain of custody certified fibre, the Evertain range includes round and non-round varieties with customisable levels of barrier against oxygen and moisture.
The Evertain on-the-go snack cup has the added feature of portability, and is designed to fit in standard car cup holders, a feature that “has been shown to lead to increased snacking occasions”, MWV says.
Evertain is 60% lighter than comparably sized composite and metal cans, the company says, and its nestability allows eight times as many empty packages to be stored in the same space, reducing warehousing space and the number of trucks needed for transport.
Evertain containers also permit direct printing of graphics, “eliminating the need for excess labels and packaging”.
John Rau, MWV vice president of strategic marketing, says: “Food manufacturers invest so much in perfecting the crunch of a chip or the flavour of an almond.
“Evertain is designed to preserve those textures and flavours from the manufacturer, through the supply chain, all the way to the consumer, delivering an outstanding snacking experience wherever they are.”
www.mwv.com
