Multi Packaging Solutions has developed a “breakthrough” new pressure sensitive label using wood veneer.
The US-based print and packaging company developed the new labels over 12 months, following a request from bourbon whiskey producer Jim Beam.
Made from cherry veneer and digitally printed at Multi Packaging Solutions’ facility in Missouri, the labels take inspiration from the barrels in which the bourbon is aged, and will first be seen with the launch of Jim Beam’s Limited Edition American Stillhouse Clermont Kentucky Bourbon.
“The prospect of making a label that would be a genuine wood material as opposed to a faux wood appearance has been of interest to us for quite some time,” says Shawn Nevitt, printed packaging manager for Jim Beam.
Erin Willigan, vice president of marketing for Multi Packaging Solutions, adds: “Working with our developmental partners, our innovation team was able to achieve the aesthetic qualities and performance criteria Jim Beam was looking for.”
The wood veneer labels are manufactured using a hardwood veneer backed with a thin film.
The wood veneers are said to be an ideal face stock material for labels and can accept a variety of pressure sensitive adhesives.
Available in rolls and sheets, the labels can be applied to a variety of surfaces, including glass, plastic, metal and rigid containers, and can be laminated directly to paper, paperboard, or film, allowing for a wide range of uses in folding cartons and marketing promotions.
On July 8 2013, Madison Dearborn Partners announced that it has agreed to acquire Multi Packaging Solutions from Irving Place Capital.
