Magic Corner developed by SCA Packaging with Mars Western Europe won the top prize at the German 2010 Packaging Awards in the Displays and Promotional Packaging category, thanks to its ‘attractive and attention-grabbing product presentation’.
Side and back openings, combined with an open tray facing ensure optimal product visibility. It also reduces complexity along the entire logistics chain.
Mars required manual tray assembly in only four seconds. SCA Packaging came up with a design with ‘magic corners’- supporting corner posts that automatically pop out during the manual assembly of the tray.
As a result the trays are easily stackable, and due to the sturdiness, recycled paper can be used exclusively throughout the manufacturing process,
Another team effort by Mars and SCA, the ‘Christina J’ design won silver at the Dutch Gouden Noot awards. As well as shelf-ready, it can also be easily stacked for attractive and efficient off-shelf displays.
“Magic Corner is closely related to Christina J,” says Christine Rickards, European Design Manager at SCA. “The difference is that Christina J answers to a fully automated process.”
