Consumers are interested in the origins of their food and its packaging, with a strong preference for local sourcing, a recent survey from Sharpak, a UK producer of plastics containers and a member of Groupe Guillin, has revealed.
The majority (82%) of respondents wanted retailers to display the origin of food packaging as well as the food itself, and 78% were willing to pay extra for locally sourced packaging.
Andrew Copson Managing Director of Sharpak Yate says, “We have been aware of consumers’ concerns for some time now, which is one of the reasons we conducted this survey. In addition to the myriad of low carbon products and manufacturing techniques we offer, we have always been conscious of supplying locally made packaging to local food growers and producers.
He added: “The survey also revealed that consumers believe that the food industry has done a good job in using recycled products in their packaging.”
