Launch of digital print book by Silas Amos
Last week I had the privilege of attending the launch of Silas Amos book, " A bigger Spectrum" which takes a closer look at the the creative opportunities that digital print is opening up for brands. This book has the support of HP, who provided the tools, technology and trade nous to make the book the most up to date and informative piece of work I have seen on digital print.
"Having spent over two decades in the brand and packaging agency world I am personally very excited by the agility, flexibility and speed that digital print is bringing to once lumbering timelines. It is going to fundamentally change our approach to pack design and integrated media" exlained Silas at the launch, " The book aims to open up the conversation about where the technology can take us creatively."
Containing eye catching graphics, beautiful print work and the most recent case studies available in the market to showcase digital print, this book provides and excellent tool for any brand owner or consumer who wants to better understand why digital print has been so talked about over the past couple of years and how it will continue to support and drive growth and innovation for brand owners.
"Designer James Lunn, Printers F E Burnham and paper suppliers G. F Smith have sweated the HP technology to the limit with a bespoke printed book made possible with the digital press and a lot of crafted production detailing that truly pushes things to the limit." concluded Silas as he also expressed his thanks to HP for their support in the creation of the book. In particular , Paul Randall WW Brands Business Development Manager and Nancy Janes WW Graphics Solutions Business Development Director without whom he was very clear there would be no book for us to discuss.
With the industry attention turning to Drupa in 2016 the timing of the launch is also significant. There has been a lot of hyperbole in the past about what digital print brings to designers, brand owners and consumers; for me it is one of those technologies that historically has promised so much but sometimes has underwhelmed due to the technology not being present to support its full functionality. It is not an overstatement to say that digital has a pivotal role to play in print for 2016, but it is vital that all those who could use the technology are made aware of how best they can do so, something this book acheives no matter how deep or technical your understanding or lack of on digital print might be.
With a foreword written by Mark Bonner, founder of GBH and contributions from numerous experts in design and branding such as Andy Knowles of JKR, Darren Foley MD of Pearlfisher, Mat Heinl CEO of Moving Agency, Jeremy Lindley Global Design Director for Diageo plus many more I have no hesitation in recommending this book to all our readers, and their colleagues interested in design and print innovation.
For those who wish to have a free copy, they can pick a digital version up at the following address:
http://issuu.com/silasamos/docs/hp_a_bigger_spectrum_for_online_sin?e=22947815/32678219
