Pearlfisher was behind the redesign of the packaging for Crabtree &Evelyn’s Florals range.
Focused on ‘romantic femininity’, the design for each fragrance is an original water colour illustration that 'grows' around the bottle and the secondary packaging. The colours, patterns, shapes, illustrations, photography, and textures are linked to a garden plant or flower.
"It was a beautiful project to work on and a real labour of love,” says Natalie Chung, Creative Director Pearlfisher. “The new global design is contemporary, magical and quintessentially feminine in its natural charm and allure."
