Multi-page label specialist Denny Bros helped Northumbrian Fine Foods (NFF), a manufacturer of Geobar snack bars, to give away 10,000 free maps in a Traidcraft promotion.
Promotion details were contained on a 28mm diameter Fix-a-Form12-page, resealable, ‘graphic-packed’ label, which pointed customers to a website to apply for their free world map.
The Equal Area map showed all areas according to their actual size, to represent Geobar producer’s countries ‘fairly and accurately’, says Denny.
States NFF: “Fix-a-Forms are a necessity when you have lots of copy to include on-pack and you do not want to compromise your brand design. They are also nicely quirky which is why we like them – we are already planning our next promotion.”
Some 600,000 Fix-a-Forms were machine applied to Geobar for sell in to supermarkets throughout the UK.
