UK-based packaging artwork software specialist Kallik says its AMS360 Automated Artwork Management Solution can help companies comply with new US FDA sunscreen labelling regulations due to come into force in June 2012.
The regulations include requirements for manufacturers to prove all claims relating to ‘broad spectrum’ protection, and to provide new warnings about skin cancer.
For businesses with out-dated manual paper or email based artwork creation and sign-off processes, Kallik says complying with the regulations could cost “millions of pounds/dollars”.
However, companies using Kallik’s AMS360 Automated Artwork Management Solution – designed to manage the entire labelling and packaging artwork process – can make changes across all types of labelling and marketing collateral in “a matter of seconds”.
AMS360 easily integrates with existing systems and allows users to initiate new projects, capture data, create artwork and approve print-ready files while keeping a fully auditable archive history so that compliance can be proved.
“We believe in having content that is a ‘single source of truth,’ says Kallik CEO Neil Gleghorn.
“The original content can then be propagated to whatever communication channel you need and in whatever region or language it is required. The agility this offers when replacing an image, brand logo or text phrase is where the real power lies.
“By changing the content or assets just once, you can populate all types of collateral almost at the touch of a button.”
The starting point is a web-based Asset Repository that enables business divisions to share branded assets across their organisation, which are then used to automatically generate artwork for labels, packaging and point of sale materials – in seconds.
These assets include product descriptions (such as UVA, UVB or Broad Spectrum protection, and Sun Protection Factors) as well as regulatory information and warnings.
The powerful ‘where used’ function can easily identify where a specific asset or phrase has been used, so if it needs to be changed, this can be implemented very quickly and efficiently.
