JTI will appeal Plain Packaging Court decision

19 May 2016


JTI will appeal Plain Packaging Court decision

JTI, the UK's No.1 tobacco company {1} , announced that it intends to appeal against the decision of the High Court in London to reject its legal challenge to the UK legislation introducing plain packaging for tobacco products.


The Company has consistently said that plain packaging will not have the claimed effect on smoking rates. This has now been proven in Australia where smoking rates have not been positively impacted by plain packaging and the black market has grown.


In addition this decision sets a dangerous precedent for intellectual property rights and investment. Other consumer goods industries must now worry that their branding is under threat from political opportunism, rather than examining the evidence.


Daniel Sciamma, UK Managing Director of JTI, said,
"We will continue to challenge the legality of plain packaging. The fact remains that our branding has been eradicated and we maintain that this is unlawful."

{1} Nielsen Market Track December 2015 - combined cigarettes and RYO volume (RYO converted at 0.4g per stick)



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