October 22 2014
Looks like suede and feels just like suede: James Cropper's leather-effect papers
Responding to the demands of the luxury market, British paper innovators create a packaging solution that may more accurately mimic the texture of premium, napped leathers than any other produced.
Putting their technological capabilities to the test, product developers at James Cropper Paper have succeeded in closely reproducing the soft, yet durable qualities of suede leathers in a paper-based form. Following the merge of the company's production and converting functions earlier this year, the launch of Carvetian Suede heralds a new era of innovation, with luxury brands set to benefit from the close links between the mill and co-located facility.
Carvetian Suede has been produced to better mimic one of both ancient and modern civilisation's most widely used and versatile materials. Initially available to buyers in four colours drawn from a natural palette - Crystal, Calico, Sandstone and Pebble - the product will formally launch at Luxepack Monaco 2014 between Mon 27 - Wed 29 October 2014 at the Grimaldi Forum, Monaco.Carvetian Suede is now available to international buyers and presents itself as an opportunity for packaging designers around the world.
Chris Brown, Commercial Director of James Cropper, said: "Papers that recreate the textures and behaviours of other materials sometimes fall short due to the quality of the base paper and the expertise involved in their creation. With Carvetian Suede, James Cropper uses a high quality foundation in our papers and hundreds of hours of expert-led product development to ensure the product is flawless and fit for purpose. The inclusion of a high percentage of recycled fibres, a characteristic of the vast majority of James Cropper papers, means commercial buyers also buy into our commitment to sustainable production."
Each run of Carvetian Suede is manufactured with a minimum of 40% recycled, post-consumer fibres. The product is intended to provide not only luxury brands with a lavish packaging solution, but also encourage those compiling business documents, brochures and creative advertising materials with a show stopping finish.
