British premium potato crisps brand Jackpots plans to make the most of the upcoming Queen’s Diamond Jubilee celebrations this summer, with a rebranding that features a stylized Union Jack flag motif.
Produced in the easterly English county of Essex, the Jackpots range retains its traditional brightly coloured packs, but it now also sports the UK national flag design as a subtle backdrop.
“We wanted to create packaging that would stand out on the shelf, confirm the crisps’ premium quality and also keep the British ethos that is so important to the brand,” explains Robert Strathern, third-generation potato farmer and founder of Jackpots.
“In a market filled with so many brands it is more important that ever to stand out from the crowd, and we’re hoping this rebrand will create new interest in Jackpots and open up new avenues for development,” he adds.
Caroline Bartrop, regional marketing manager for Tesco, the Jackpots brand’s main stockist, says: “We helped develop the initial Jackpots range three years ago and have seen them go from strength to strength in store.
“They have always been really popular with our customers across East Anglia. We feel the new packaging is really strong, especially because this is the year for celebrating Britishness!”
Tying in with the rebrand, Jackpots are now also available in small 40g bags (rrp 69p), as well as the large 150g sharing bags (rrp £1.68).
Jackpots crisps patriotic rebrand
