Product Launch Press Release
May 2014 marks the launch of JuiceBurst Skinny, a new range of lower calorie Juice Drinks created by JuiceBurst.
The initial JuiceBurst Skinny range is made up of three innovative variants - Peach & Passionfruit, Cherry & Apple and Mango & Lime - all of which count as one of your five a day. These performed exceptionally well in blind taste tests beating benchmark competitors. As well as its lower calorie content, JuiceBurst Skinny also contains 45% less added sugar, using Stevia as a natural alternative.
To differentiate JuiceBurst Skinny from the core JuiceBurst range, a new, slimmer 400ml bottle has been designed, illustrating the fruits on a light silver label in contrast to the normal black labels. Each bottle also adopts the brand's successful Blippable label to give consumers the chance to play games and win prizes. The JuiceBurst core range relaunched at the start of last year to become the world's first digitally interactive soft drink.
Jon Evans, Marketing Director for JuiceBurst, comments: "Healthy eating is high on the agenda at the moment, particularly when it comes to lowering the sugar content of food & drink. In response to this, we saw a fantastic opportunity to create a reduced calorie range that - most importantly - doesn't compromise on taste! JuiceBurst Skinny does all of this and more; presented in a sleek new bottle, we believe it will be the Juice Drink of choice for the calorie conscious consumer."
-ENDS-
For more information or images, please contact:
Sarah Tadier at Stir PR on 0207 749 2595 or Sarah.T@stirpublicrelations.com
Jessica Bottomley at Stir PR on 0207 749 2596 or Jessica.B@stirpublicrelations.com
Notes to Editors:
JuiceBurst is owned by Purity Soft Drinks, with a long history dating back as far as 1892 and a commitment to producing Juices and Juice Drinks of the very highest quality at its production facility in Wednesbury
JuiceBurst Skinny has an RRP of £1.29 and confirmed listings in WHSmith and Superdrug stores
JuiceBurst Skinny offers variety and choice - there are three 400ml variants available: Peach & Passionfruit; Cherry & Apple; Mango & Lime
JuiceBurst can be transported and stored ambiently; no chill chain is required and the product has a seven month shelf life, giving customers flexibility and ensuring they are never out of stock
Blippar is a revolution for traditional media and advertising offering the power to turn any printed embrace or physical branding in the real world into an instantaneous, interactive experience
Website: www.juiceburst.com
