Independent festival vendor The Portable Pub Company says Intrepid Fox 'wine in a glass' has enabled it to maximise revenues from wine sales at festivals and other events, particularly during 'crunch moments', such as intermissions in a performance or a half-time break, when there are sudden surges at the bar.
Developed by Wine Innovations, the Intrepid Fox pre-packaged, single-serve 'glass' is made from shatterproof PET, and sealed with a foil lid. Designed to be quick and easy to serve, the product allows vendors to achieve a maximum rate of sale during times of very high demand.
The Portable Pub Company typically caters at music festivals and trade events, with attendances ranging from 7,000 to 250,000 people. Managing director Paul Askew says: "Our events almost always have a big market for wine, and we need to be able to serve a lot of customers, in a short space of time, with good quality wine. At festivals and concerts, there are short breaks in the music, during which the bar becomes very busy. Intrepid Fox is perfect for this environment; I can serve 10 units in a few seconds, and the customer can easily carry the wine away, without worrying about spilling."
Because it is manufactured from fully recyclable, shatterproof PET, Intrepid Fox is ideal for events where the use of actual glass is not permitted. The design closely resembles a traditional wine glass, providing a more authentic, aesthetically pleasing experience for the customer than drinking from a plastics tumbler.
www.wineinnovationsltd.com
