The launch of the first commercialised product on the European market in re-sealable bottle cans was the result of a strategic alliance between Impress and Daiwa Can Japan.
L’eau rouge – infusion d´hibiscus specifically chose the 170ml WORC (wide open re-sealable can). WORC is a laminated, necked and threaded 3-piece steel bottle with a large diameter aluminium closure. The filled bottles are double seamed with a 52mm diameter food end.
The metal bottle can be hot filled, pasteurised or heat-sterilised. Established food can lines can be adapted to run this type of package.
“This packaging is completely new to the market and breaks with traditional packaging formats used for most energy and soft drinks,” says Philippe Cancel, owner of L´eau rouge enterprise SAS. “WORC is easy to open and drink from and its wide top enables an even aroma release.
L´eau rouge is sold in a trendy Paris store, in bars, restaurants and nightclubs in the south of France and online.
“This is a great start for our new bottle cans segment. We are confident we can build a good level of sales with Daiwa’s support,” says Doreen Decker, Marketing Manager, Impress Group.
