Lucky recipients of the Iggesund Paperboard Christmas card this year will be treated to a display of intricately detailed laser cutting in a design by the van Heertum agency in the Netherlands, using a number of Dutch suppliers.
The card is made of Iggesund’s Invercote Creato 350g/m2 paper, and van Heertum Design VHD was responsible for both the design and implementation.
The agency was assisted by the printer Drukkerij Tielen, Boxtel, and the foil printer Hensen Foliedrukkers, Oirschot, using foil supplied by Leonhard Kurz Benelux of Nijmegen.
The characteristic laser cutting was done by Point to Paper, Waalwijk, who produced a starry sky motif featuring both reindeer and celestial objects in an extremely fine laser cut, complemented with several foils and then printed in three PMS inks.
The tabs attaching the laser-cut sections to the rest of the card are said to be so fine that they are hard to see, and Invercote’s superior tear strength ensures that the card stays in one piece.
“We want to produce more than a Christmas card,” explains Carlo Einarsson, director market communications at Iggesund Paperboard. “We want designers to challenge Invercote and give us something that reflects its essence.”
Frans van Heertum, founder of the eponymous design company, has completed a number of advanced projects using Invercote as the base material.
“I take on these projects because I want to know how far the material can be pushed,” he says.
Iggesund's 2012 Christmas greetings card
