Global Closure Systems has been named as lead developer and sole supplier of closures for Nivea’s new In-Shower Body Moisturiser range, currently being launched globally.
The move follows “very successful” market tests conducted in selected European countries in 2012 by Nivea brand owner Beiersdorf.
According to GCS: “The key criteria in Beiersdorf’s choice were GCS design capability, short lead-time and technical performance, along with the company’s expertise in producing the moulds in-house at Zeller Engineering in Germany.”
The bi-injected closures are produced by GCS at its Obrist plant near Madrid, only 50km away from Beiersdorf's production site dedicated to skin care products.
Coming in different sizes from 200ml to 600ml according to the market, the new Nivea In-Shower range packaging has been designed to be ready and convenient to use, thanks to its headstand cap and a high quality Zeller Plastik hinge, which opens at 180°.
Beiersdorf set a requirement for a bi-injected hinge closure to fit perfectly with the bottle to provide a monoblock look, in keeping with its new brand strategy.
A key supplier to Beiersdorf in Spain, Global Closure Systems has invested to prepare its plant for this major launch and will, the company says, continue to enhance its facilities in order to cope with the increasing global demand.
