Global Closure Systems (GCS) has been confirmed as lead development partner for Unilever’s latest ‘Small & Mighty’ super-concentrated liquid detergent for its Persil and Skip brands.
Unilever launched the new and improved super concentrate mix and new-look packaging in July 2013 in the UK & Ireland, and GCS is the sole supplier of the two key elements of the new premium packaging: the three-piece bicolour dispensing closure and the “stain eraser” ball.
The closures and stain eraser balls are produced at GCS plant Massmould, which specialises in mass production.
The three-piece closure is manufactured using a highly sophisticated custom manufacturing cell.
The bespoke multifunctional bottle which houses the new liquid detergent features an easy-to- open flip-top lid and spout, as well as an innovative built-in stain removal ball.
Made from TPE, the stain eraser ball has moulded features designed to assist with cleaning and measuring the dose needed.
It can be placed directly in the washing machine, thereby always remaining clean.
‘Small & Mighty’ liquid detergent is available in four formats (525ml, 875ml, 1.4-litre and 2.1-litre) and in four variants – bio, non-bio, colour and 2 in 1 – to suit a large range of consumer washing needs.
With a turnover of €560 million, Global Closure Systems supplies the global FMCG market, and is one of the world’s market leaders in the closure and dispensing systems sector.
