Fresh & Bright New Brand Identity For STK Accessories
Vibrant look packaging & new product colour strategy
STK Accessories is pleased to unveil its new brand identity & product colour strategy - which gives focus to key product areas within the company's product portfolio. The development will see the company's range realigned into six groups. These groupings are based on end user lifestyle benefits & each one will have a vivid over-arching colour theme. This theme will transcend through all packaging, display, marketing & point-of-sale.
- Blue - Active: ruggedised products for explorers & the great outdoors
- Red - Power: portable power & charging solutions for all
- Yellow - Holders: safe & secure device holders for cars, homes & travel
- Purple - Audio: enhanced sound technology for music fans
- Green - Protection: cases & screen protectors for all
- Grey - MFI: accessories designed specifically & approved for Apple users
The company has also decided to refresh the colourway of its products. The business is introducing a new 'core four' strategy. This will see all products under the STK banner offered in red, white, blue or black. STK Accessories hopes to reinforce & build upon the company's British heritage by using the UK's national colours.
Jay Pau, CEO of Santok, the company that owns STK Accessories commented on the new brand identity & product colour strategy: "We have worked painlessly to establish our global presence & I believe it is critical for our ongoing success to continue defining who we are. Bright colours are currently on trend for homes & interiors.
Jay Pau concluded: "The inspiration for our new colour identity comes from a fusion of the London gym scene & the UK's pop-art movement. We have embodied activity, fun, movement & expression into our new look. We have also realigned our accessory offer & introduced a raft of innovative new products, to further build upon our existing range. "
