15 June 2015
Folie d'Oc chooses HELIX to make dramatic statement to French wine
Folie d'Oc Rosé has become the first wine available in France to offer its drinkers the convenience and style of HELIX, the bottle with a cork that opens and closes easily. Quality and simplicity for everyone! Pleasure without complication.
The result of over four years of research and development by the world leader in glass packaging, O-I, and the world leader in cork, Amorim, HELIX combines natural cork with a glass bottle featuring an internal thread. This means it can be opened and resealed repeatedly without using a corkscrew, while preserving the organoleptic qualities of the wine.
Piling first upon first, Folie d'Oc also marks the first time that a HELIX bottle is presented in white flint (clear) glass.
"With HELIX, we have chosen to respect the fundamentals of wine - served in glass and cork - by offering a convenient, sustainable and innovative solution that satisfies a well-recognised customer need." said Alexis Mermet, wines sales manager for France at OI.
Folie d'Oc represents a marriage between DOMAINE GUIZARD, a historic family of Languedoc winemakers established in 1580, and MEGAVINS, a famous wine retailer with four cellars in the Montpellier region. Between them, they have created a great rosé wine of AOC Languedoc quality.
"Folie d'Oc is very proud to offer this innovation to its customers. We continually search to add innovation to our products and could not pass up this opportunity to be the first to offer this revolutionary closure system in France," said Jean Guizard, owner of Domaine Guizard.
The official launch of the new pack took place at Megavins' Montpellier showroom, where local officials, journalists, Megavins customers and representatives of other wineries in the region were able to sample both the wine and its packaging.
Christophe Sauvaud, Executive Director of Amorim France said, "We are very happy to see the fruit of this long work carried out with O-I finally arrive on the French market. Helix will now be able to conquer the heart of the most demanding wine consumers in the world."
