Fix-a-Form help Juice Lubes carry multi-lingual instructions

22 June 2012


Juice Lubes is a range of bicycle maintenance products

Fix-a-Form, the UK’s leading brand of multi-page leaflet-labels, is helping this fresh and funky range from cycle product specialist VeloBrands to gain ground in the UK and overseas bike sectors by overcoming packaging challenges presented by EU health and safety regulations.

An 18-page, multi-lingual perforated Kleer-Form has been adopted by the brand to give warning and hazard information to cover the various chemical-based products from the range. The magenta and cool grey leaflet was designed to fit the smallest product from the range and now the one-size leaflet-label features on all products.

The Kleer-Form contains all the necessary information in German, French, Italian, Danish, Spanish, Norwegian, Swedish and Greek so that riders around the globe can keep their bikes in tip top condition and ready for anything.

“Juice Lubes is doing very well in the UK and we are continuing to break into other significant European markets, including Germany, which has massive potential in terms of bike product sales,” says Will Miles of VeloBrands.

“The Fix-a-Form we have created with Denny Bros allows us to present essential information on-pack while keeping the focus on the novelty and personality of our products. We know that Juice Lubes are top performing products because people tell us that they are and we are looking to encourage even greater trial purchase to consolidate sales.

“Anything like Fix-a-Form which helps us to keep the integrity of the brand together at all times is good with us – and we intend to make more use of this unique packaging concept in the future.”

With cycling at the 2012 Summer Olympics, which includes track, BMX, mountain biking, road racing and time trials, this will bring even more interest to cycling in the UK and abroad.


Fix-a-Form multi-labels on bicycle maintenance product range Multi-labels on Mountain bike products



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