EU industry competitiveness:

17 February 2015


17 Feb 2015

EU industry competitiveness: unique conference addresses need for life-long learning in packaging

Highly skilled workers are generally seen as key factors of the EU industry competitiveness. However, as the workforce ages, life-long learning in business now is an absolute necessity to maintain competitiveness. On Thursday April 23rd, 2015 a unique European conference will address this urgent issue in the field of packaging.


Every second, 100.000 products are packaged and distributed globally by industry and retail - and unpacked by the end-user. For Europe, the estimate is 25.000 products each second. This makes packaging one of the most intensely discussed and complex activities of our times, with tens of thousands of professionals daily involved. How does the European industry nurture the talents within the organisation and how do we implement the life-long education and training of the ageing knowledge workers in packaging?


The 1st European Conference on the Future of Business Education in Packaging will take place on Thursday April 23rd, 2015 at the campus of Twente University (Enschede, The Netherlands), home of the NVC Chair Packaging Design and Management. Keynote speaker is prof. Filip Dochy (Leuven University), the world's leading specialist in the field of life-long learning. Conference chairman is Michael Nieuwesteeg, managing director of NVC Netherlands Packaging Centre and board member of the World Packaging Organisation WPO. The venue of the conference is The Gallery at Twente University, which facilitates a 'learning environment' and enables a range of highly interactive Round Table Discussions between the participants, covering all aspects of life-long learning in packaging.


The one-day conference tries to find answers, connects industry with education and training institutes and provides a concise view on how to maintain an agile workforce in the field of packaging to the benefit of industry, education institutes and society as a whole.


Date and location

The conference will take place on Thursday April 23rd, 2015 from 10 AM - 4 PM at The Gallery in Enschede The Netherlands. The Gallery is located at Twente University, home of the NVC Chair Packaging Design and Management.

For whom? The conference addresses the needs of managers in HRM and in other functions responsible for or involved in the development of skills, know-how and knowledge of the workforce in the field of packaging within their company. Students at higher education institutes in Europe and NVC Packaging Professionals have free access to the conference.


Programme For full conference programme, please click here.
More information For more information please contact info@nvc.nl or call +31(0)182-512411.



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