Essentra Packaging has supplied a novel label solution for the launch of a range of premium quality equine health products.
Packaging for the UK-made organic Aloeride range from Santé Franglais was required to reflect the high quality of the product, while at the same time being practical and robust, to take into account where the finished product was ultimately to be stored and used, in working equine centres.
“Essentra’s solution attracts potential customers with an eye-catching design featuring a high quality photographic image, together with clear product information and a QR code,” the company says.
Labels are printed on white top coated polyethylene with an overall silicone varnish added, to provide a durable finish capable of performing under the varying conditions found in equine centres.
According to Essentra Packaging, the use of Perfect Highlight software with intelligent technology allowed for a finer tint of colour, giving a sharper image and ensuring that the overall image is highly defined.
The wraparound label, achieved using a variety of tapers rather than one continuous taper over the length of the label, was designed to give greater on-shelf presence and impact compared to the use and cost of using several smaller labels.
