The rebranding of Payne and Contego Healthcare to Essentra Packaging was officially launched on Monday 14 October 2013.
The creation of Essentra Packaging brings together the long-established expertise and capabilities of the two companies to deliver a global range of solutions covering the four key functions of effective packaging: opening, closing, informing and protecting.
Described by the company as “a fresh era for consumer-focused packaging solutions”, the rebrand also provides a further focus for the company’s high-profile Packaging Resolved positioning, which was launched at the start of the year on the back of a major consumer research programme into attitudes to packaging.
“This focus has helped to demonstrate how effective packaging is able both to satisfy the need for consumer functionality and also deliver additional benefits that help to strengthen a brand’s relationship with its customers,” Essentra Packaging says.
As Essentra Packaging, the company will aim to be the premier provider of creative and secure packaging solutions to its customers and end-markets of choice.
“Becoming Essentra creates a more unified culture, giving our customers greater access to the group’s collective skills and capabilities,” says Alison Evans, divisional managing director.
“Meanwhile for our employees, the rebranding brings them into a cohesive and engaging culture, with a forward-looking, dynamic corporate identity.”
Evans adds that the company will continue to focus on its packaging solutions and invest in systems and facilities to further strengthen the value it can add to customers.
