Equity fund 3i buys into cosmetics moulding specialist Geka

6 March 2012


Private equity investor 3i has announced it is to acquire a majority stake in the Germany-based cosmetics packaging manufacturer Geka, for an undisclosed sum.

Headquartered in Bechhofen, Geka – also a leading producer of cosmetics brushes and applicators – serves both the mass market and premium segments for packaging in the cosmetic industry, and owns a broad portfolio of products and patents.

A pioneer in innovation of plastic injection moulding for mascara brushes and mascara packaging, as well as a development partner of market leading international cosmetics groups including Procter & Gamble, Avon and LVMH, the company employs around 650 staff globally and generated revenues of approximately €100 million in 2011, through its production facilities in Germany, in Illinois, USA and a additional sales office in France.

Geka CEO Franco Lucá said: “We are excited about the pro-active partnership

with 3i and are ready to step up our growth. Our level of innovation remains a key

unique selling proposition. In addition to expanding our business into the Asian and

South American markets, we are looking to enter the cosmeceutical market with

3i’s support.”

Geka expects its future growth to come from its “strength in innovation and international expansion”, particularly into China and Brazil.


Geka SquareChic mascara dispenser



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