Recycled paper packaging specialist Envirolite has developed a bespoke in-store display solution for bulk potato packer and distributor, Branston.
Lincolnshire, UK-based Branston had identified a problem with the in-store packing of packs of baby potatoes, caused by the overloading of packs in display trays leading to the spoilage of a large amount of the potatoes at the bottom of the pile.
The solution developed by Envirolite – part of the Dufaylite Group of sustainable packaging companies – is the expanding Void Former.
Designed to fit at the base of the crate, the Void Former expands to raise the bottom of the crate by approximately 3cm, meaning that the crates cannot be overfilled when packed, according to the company.
“The packaging solution for Branston has been designed to be moisture resistant, whilst also having all the other fantastic Envirolite properties, such as being 100% recyclable, extremely strong, compact and lightweight,” Envirolite says.
As well as its on-going relationship with Branston, Envirolite is also now providing the same packaging solution to potato suppliers Greenvale and The Kent Potato Company.