Dairy and liquid food packaging company Ecolean is to launch a transparent aseptic package solution, Ecolean Air Aseptic Clear, in early 2014.
In making the product inside the pack visible to the consumer, Ecolean says the new Ecolean Air Aseptic Clear pack will create “a unique position on the market”.
According to the Sweden-based company, the new pack is suitable for any non-carbonated soft drink, and thanks to the combination of transparency and printability, the producer is free to decide how much of the product to show.
“Ecolean Air Aseptic Clear is a fresh and inviting package with low environmental impact,” says Peter Nilsson, CEO at Ecolean.
“It is clearly a great opportunity for our customers to differentiate and let their products stand out on store shelves.”
Available in 200ml and 250ml formats, Ecolean Air Aseptic Clear is lightweight and has a low environmental impact, becoming flat once emptied.
