Orangina-Schweppes France has selected Ecolean’s Air Aseptic 200ml packaging for the P’tit Oasis extension of its Oasis juice brand portfolio.
The flexible, multi-layer Air Aseptic packaging format is manufactured using Sweden-headquartered Ecolean’s Calymer material, which consists of (by weight) 40% calcium carbonate (chalk) and of PE and PP plastic binding agents to add strength and stiffness.
With its unusual shape and integral air-filled handle, Air Aseptic is said to achieve brand differentiation as an alternative package for the main target demographic of children and teenagers.
“We are delighted that the French market leader in juice drinks is launching P’tit Oasis in our Ecolean Air Aseptic package,” says Ecolean CEO Peter L. Nilsson.
“It is a breakthrough in Western Europe and we look forward to a long-term relationship.”
As an ambient packaging solution suited to drinks categories including white milk, flavoured milk, drinking yoghurts, juice drinks, nectars and ice tea, the lightweight Air Aseptic is said to bring cost and sustainability advantages by eliminating the requirement for refrigerated distribution.
Ecolean Aseptic is currently available in 1000ml, 500ml, 250ml and 200ml sizes, with 750ml and 350ml formats in development.