After many years lying dormant, the East India Company (EIC) brand is being revived, with the first to launch fine foods boosted by Martin Dawe Brand Design.
A common image runs across each brand line. By using overprinting, products were differentiated yet kept individuality and appeal, and still had the desired impact and style, says the designer.
The aim was to give clarity, a family feel and ‘a clear sense of uncompromising quality and exotic know-how’.
Most important was success at giving the consumer a strong, desirable connection to the brand’s use of quality ingredients and specialised, imaginative, and creative recipes, says Martin Dawe.