Eastern promise returns

20 April 2011


After many years lying dormant, the East India Company (EIC) brand is being revived, with the first to launch fine foods boosted by Martin Dawe Brand Design.

A common image runs across each brand line. By using overprinting, products were differentiated yet kept individuality and appeal, and still had the desired impact and style, says the designer.

The aim was to give clarity, a family feel and ‘a clear sense of uncompromising quality and exotic know-how’.

Most important was success at giving the consumer a strong, desirable connection to the brand’s use of quality ingredients and specialised, imaginative, and creative recipes, says Martin Dawe.




Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.