In a major rebranding, leading packaging supplier DS Smith has announced that it is bringing its packaging, paper, plastics and recycling businesses together under one new unified corporate identity.
The move, which comes 18 months after DS Smith acquired Swedish rival SCA Packaging to secure a 14% share of the European packaging market, means DS Smith is now one of the leading providers of packaging solutions and the largest cardboard and paper recycling company in Europe, with a turnover of £3.7billion and more than 20,000 employees around the world.
“Bringing together our packaging, paper, plastics and recycling operations together means we can offer customers a complete service from design and production right through to supply and recycling,” says DS Smith group chief executive Miles Roberts.
“DS Smith has gone through a major transformation in the last few years. We are now able to offer a much wider product and service portfolio and operate on a much larger scale as a strategic partner with cross-industry expertise, while at the same time continuing to offer our customers a local, personal service.”
The company’s recent acquisitions have enabled DS Smith to make significant progress in the highly competitive European packaging market and have helped with the integration of its European and UK businesses, Roberts adds.
“Our customers are constantly seeking more in terms of innovation, sales and efficiency, but with far less time and resource,” he says.
“Our skills and expertise allow us to support our customers in those challenges, so they can be confident that DS Smith’s solutions will help solve their problems, and have a positive impact on their business and its performance.”
The new brand will be gradually implemented across DS Smith’s different divisions and geographies. As part of the repositioning, DS Smith is also launching a new website www.dssmith.com
