Nestlé Belgilux has called on the international design agency Brandimage - Desgrippes & Laga Brussels with the design of new, limited edition packaging for Galak, to give a best-selling white chocolate brand a boost.
This required a premium positioning and the packaging had to clearly highlight the difference between the four limited edition flavours, ‘without losing sight of the brand’s values and visual equities’.
The tear on the wrapper resembles a chocolate swirl and reflects the secrets this white chocolate has in store. The packaging with its strong colours encourages consumers to taste this chocolate by subtly highlighting its ingredients.
Consumers are being invited to vote online for their favourite variety, to help decide which flavour will join the brand’s permanent product range.
