Denny Bros leaflet labels find Pevonia luxury skincare niche

14 November 2012


Professional spa skincare company Pevonia & HBD Europe has selected Fix-a-Form multi-page leaflet labels from specialist print company Denny Bros for two products in its Simply Beautiful Collections make-up brand range.

SBC, which markets its anti-ageing skincare range online and via wholesalers, beauty salons and home shopping channel QVC, initially trialed the multi-page labels after it discovered that some of its specially-created collection packs for use on QVC were too small to include all the product information required.

Two of the products from its Collagen Collection – Day & Night Cream 100ml and Collagen Body Butter 200ml – now feature a 4-page Fix-a-Form base label supplied by Denny Bros to help explain what the products do, how to use them and what ingredients they contain.

Pevonia & HBD Europe marketing manager Jane Norman says Fix-a-Form was a “simple and green” solution that allowed existing packaging to be used, avoiding unnecessary reprint costs.

“This solution enabled us to get a unique offering together for our Collagen Collection for use on the shopping channel, and we are very pleased with the outcome,” says Norman. “It sits neatly and cleanly on the base of the products.”

With its high profile in cosmetics markets in Europe, Pevonia & HBD Europe is now looking to roll leaflet labels out across more projects, ahead of new EU packaging regulations affecting cosmetic products, due to take effect from July 2013.

“We need to include multi-language variants of our products to cover markets including Italy, Germany, and even Japan where the QVC channel has an immense following,” says Norman. “And the Fix-a-Form allows us to do that.”


Denny Bros informational Fix-a-Form applied to Simply Beautiful Collagen Collection packaging



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