Denny Bros has appointed Barcelona-based FMCG expert BPO Packaging as its representative in Spain, with the aim of maximising the potential of existing customer relationships and securing new multipage labelling opportunities.
BPO will now assist Denny Bros in seeking out brand owners and buyers from many industries including food and drink, healthcare, chemical, automotive, beauty and DIY to select on-pack label media such as Fix-a-Form for their products.
BPO product and business development specialists Jorge De Oliveira and Pilar Blanch will be the main contacts at the new Denny Bros Spanish sales office, which will strengthen the company’s existing presence in the country.
The development comes at the same time as the launch of a new Denny Bros Spanish website. “This new arrangement will put more focus on the way the Fix-a-Form brand – which is an extremely valuable market for us – is perceived in Spain,” says Denny Bros sales and marketing director Stephen Jarrold.
“Many brand owners are familiar with the concept and use multipage labels for communicating information and promotions on-pack, and we are confident that this is the right time to expand our presence in Spain.”
BPO’s Jorge de Oliveira adds: “Our mission is to help the Spanish companies who look to use Fix-a-Form multipage labels on their products with solutions that will strengthen brand loyalty, on-shelf appeal and ultimately increase sales.”
