Dairy Box regains femininity

31 August 2011


Chocolate assortment Dairy Box is celebrating its 75th birthday with new-look packaging for Christmas 2011 by UK-based Epoch Design.

The Nestlé brand has regained its hallmark “femininity” in an “unashamedly feminine chocolate assortment”, says Epoch.

Popular elements from yesteryear such as flowers and butterflies were reintroduced in a contemporary style. The logo has been refined and a milky shade of cream aims to amplify the chocolate’s creamy qualities.

New product photography was used on front and back of pack.

“With this brand refresh we will enhance Dairy Box’s gift worthiness,” says Mike Tollan, head of Boxed Chocolate at Nestlé Confectionery.

The 200g and 400g boxes will be seen in stores from September.




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