RPC Bebo Plastik has used its experience in pre-printing polypropylene sheet prior to thermoforming to create a distinctive margarine tub with a curved lid for the launch of Lätta Light.
The new whipped margarine from Unilever has, so far, been introduced in Germany, Austria, Switzerland and the Netherlands. Unilever wanted an eye-catching new look for the pack to create maximum on-shelf impact and emphasise the lightness and airy-whipped character of the product.
The wavy lid design represented a challenge for the printing as the height of the rim varies from around 3mm up to 12mm. As a resul,t distortion of the design during printing had to be carefully controlled to ensure a clear and sharp image on the final pack. RPC’s technical teams have achieved the desired effect, while maintaining fast and efficient production speeds.
The tub and lid are printed in six colours. Both feature the multi-coloured Lätta logo with a distinctive silvery background for the tub and a contrasting translucent background for the lid.
Latta Light with printed curved PP lid Latta Light with printed curved PP lid
