CUCKOO BIRCHER MUESLI REBRANDS, LAUNCHES NEW PACK SIZE & SIGNS DEAL WITH BIDVEST 3663 TO GROW SALES
26 August 2015
CUCKOO BIRCHER MUESLI REBRANDS, LAUNCHES NEW PACK SIZE & SIGNS DEAL WITH BIDVEST 3663 TO GROW SALES
BRAND TAPS INTO GROWING DEMAND FOR CONVENIENT ON THE GO PRODUCTS
Award-winning British Bircher muesli brand Cuckoo has rebranded its packaging, resized its pots and signed a deal with corporate catering service Bidvest 3663 to tap into growing demand for convenient on the go products.
On the go food consumption has increased by 10% over the past year, with breakfasts brought and consumed in transit accounting for 7.6% of all occasions1. To grow its share of this expanding market, Cuckoo has resized its Bircher muesli pots to 150g packs, ensuring that they are more convenient than ever to eat while on the move.
The brand has also revamped its packaging, with brighter colours and a bolder design to increase consumer appeal and improve its on-shelf presence.
To coincide with this, Cuckoo has secured distribution with Bidvest 3663, which supplies corporate caterer Baxter Storey that services high profile business including Goldman Sachs and UBS. This deal will allow the brand to target busy professionals, providing them with a nutritionally balanced and convenient option.
Cuckoo is renowned for revolutionising UK Bircher muesli consumption with the introduction of exciting and innovative varieties. It retails a range of five editions, including Elderflower & Cranberry, Choco Sour Cherry and Mango & Coconut. The convenient, single-serve Cuckoo pots are designed to be enjoyed at any time: not just for breakfast.
Cuckoo Co-founders Lucy Wright and Anna Mackenzie say: "These developments will help the business better tap into growing demand for convenient on the go products.
"The Bidvest 3663 contract is a significant step for the brand as through this partnership we will now be supplying corporate caterer Baxter Storey, meaning that busy professionals who don't have the time to leave the office or prepare their breakfast or snacks at home, can now enjoy Cuckoo. "
"We are also delighted about our exciting rebrand that ensures our products have greater brand presence on the shelf, while highlighting the quality ingredients that go into every pot. And the new pack size means that Cuckoo is more convenient than ever for consumers to enjoy while they are on the move."
Inspired by the century-old Swiss recipe for Bircher muesli and the wholesome Alpine lifestyle, Cuckoo combines tradition with pioneering flavour combinations and contrasting, complementary textures.
- Waitrose, www.waitrose.com
- Booths, www.booths.co.uk
- Selfridges, London www.selfridges.com
- Daylesford Organic Farm Shops, Nationwide www.daylesford.com
- Harvey Nichols, www.harveynichols.com
- AMT Coffee www.amtcoffee.co.uk
- Spar Walthamstow & Hackney www.spar.co.uk
Wholesalers:
- JDS Food Group, www.jdsfoodgroup.co.uk
- Freshways, www.freshways.co.uk
