Press Release- May 2014
Sealed Air's shrink film Cryovac CT was crowned a winner in the 'other' category of the WorldStar Packaging Awards. The high performance micro-layered shrink film won the award for its ability to improve packaging performance and retail appeal, while providing a step change in sustainability.
46 packaging solutions were shortlisted in the 'other' category, with just 26 being awarded winner status. The category is open to a whole range of packaging materials, which must have won a recognised domestic or international award. Sealed Air's Cryovac CT had previously won two awards including one in the Czech Rep and one in Germany for best packaging of the year.
The high-performance polyolefin shrink film incorporates between 25 to 50 discrete layers versus conventional shrink films that often comprise 1, 3 or 5 layers. Cryovac® Technology improves packaging performance, while reducing packaging weight by approximately 30% - 50%. The film can be used to shrink wrap textiles, produce, home and hardware, paper and converted paper products, and for the commercial wrapping of boxes and packs.
Natalia Balogh, European Product Manager for Shrink Packaging at Sealed Air, commented: "It is a real accolade to win such a globally recognised award. We believe Cryovac offers customers a range of leading performance benefits including reduced operational costs and lower carbon emissions. The award win is an excellent endorsement of such benefits and will help promote these further across Europe."
In 2013, Sealed Air Europe expanded its Cryovac CT range further with the launch of four Cryovac CT films including three general purpose shrink films for a wide range of applications and one anti-fog shrink film that provides excellent clarity and shrink to improve cleanliness, hygiene and safety for produce.
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Notes to Editor:
Sealed Air Corporation creates a world that feels, tastes and works better. In 2013, the Company generated revenue of approximately $7.7 billion by helping our customers achieve their sustainability goals in the face of today's biggest social and environmental challenges. Our portfolio of widely recognized brands, including Cryovac® brand food packaging solutions, Bubble Wrap® brand cushioning and Diversey™ cleaning and hygiene solutions, ensures a safer and less wasteful food supply chain, protects valuable goods shipped around the world, and improves health through clean environments. Sealed Air has approximately 25,000 employees who serve customers in 175 countries. To learn more, visit www.sealedair.com
For more information visit: www.shrink-pkg.eu
