PRESS RELEASE June 2014
CRUZCAMPO CHOOSES REXAM TO LAUNCH INNOVATIVE WORLD CUP CANS
Rexam, a leading global beverage can manufacturer, has been selected by Heineken Group to launch a range of limited edition Cruzcampo beer cans. The cans celebrate the brand's on-going sponsorship of the Spanish national football team ahead of the 2014 World Cup.
The eye-catching designs use HD printing to create graphic depictions of the Spanish national football team players. Complete with thermochromic inks the cans target Spanish beer and football fans, offering the chance to win summer prizes through unique pin codes.
Commenting on the partnership with Rexam, Product Manager at Cruzcampo, Christina Ojeda says, "The experience of working with Rexam is second to none. The team's proactivity and versatility in the development and design process was vital in creating such stand-out cans."
The cans are sold in Spanish off trade channels, available in 33cl and 50cl formats. They are part of a wider summer marketing campaign highlighting Cruzcampo's sponsorship of the national football team.
ENDS
About Rexam
Rexam is a leading global beverage can maker. We are business partners to some of the worlds most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.
We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were £3.9 billion.
Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.
About Cruzcampo
Cruzcampo is the Spanish leader in the beer market. Cruzcampo offers different varieties such as Cruzcampo Radler, Shandy Cruzcampo (segment leader) and Cruzcampo Gran Reserva (acknowledged as the best "Strong Lager" beer by the World Beer Awards 2009).
Cruzcampo, proud sponsor of the Spanish National football team, is part of Heineken Spain who produces and sells besides Heineken and Buckler top seller brands in its respective segments as well as the brand Amstel which is the third most sold beer brand in West Europe. Heineken Spain is a business with over 100 years of tradition in the Spanish beer market, leader in innovation and sustainability practices. It is part of Heineken International, the largest global beer with 125 production sites in more than 70 countries. Heineken Spain recommends the responsible consumption of all its brands.
