Croxsons broadens options for spirits bottlers

31 October 2012


The new High Glass range of bottles from glass packaging specialist Croxsons will offer spirits producers a premium option where bespoke design would be “beyond the budget”.

Described by the south-west London-based company as “stylish and modern”, the High Glass bottles offer a choice of contemporary new designs, developed in partnership with Slovenian manufacturer Steklarna.

Produced using glass of sufficient heaviness to portray a quality image, the range retains visual cues that consumers will associate with a particular spirit type, such as gin, vodka, rum or whisky.

Croxsons director Tim Croxson says: “The cost of designing and manufacturing a bespoke bottle mould comes in at around £10,000. That level of investment in packaging often isn’t a realistic option for a start-up business or small-batch producer.

“Equally, the ongoing costs of manufacturing bespoke bottles for a spirit which may have a production run of fewer than 10,000 bottles at a time are also prohibitive.

“However, generic spirits bottles aren’t the answer, either. Brands need instant stand-out to attract consumers.”

The High Glass range “bridges the gap perfectly”, Croxson says, adding that the company has seen a “positive” pre-launch response to the new range from clients.

With a minimum run of 5,000, the range has been fully tested on standard filling lines, and labels and graphics can be sprayed or screen printed onto the bottle surface.

Founded in 1872, the Croxsons family business is marking its 140th anniversary this year.


Croxsons High Glass spirits bottle range



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