Crown Beverage Packaging North America is introducing its Laser-Etched Tabs (LET) technology to provide beverage brands in the US and Canada with a new way to engage consumers and build brand loyalty.
According to the company, a business unit of Crown Holdings, Inc., beverage tabs are “pivotal” to the drinking experience and are “prime real estate” for on-pack images or messages that reinforce a brand’s identity or positioning.
Using a different technology to that available to Crown’s customers in Europe, Crown’s proprietary process uses a focused laser to remove the top coating of the tab in the required design, either to expose the clear coating beneath or reveal a second colour of coating below.
Compatible with all can sizes and types of beverage ends, LETs are said to be ideal for use with soft drinks, beer, and sports or energy drinks, and can be combined with Crown’s promotional ends, shaping, finishing and printing capabilities for added impact and engagement.
“At Crown, we are always exploring opportunities to help brands innovate with beverage packaging and more effectively engage consumers,” says Neill Mitchell, vice president marketing and strategic development at Crown Beverage Packaging North America.
“Adding laser-etched tabs to our portfolio of services expands our customers’ messaging options and serves as a new vehicle to drive brand sales.”
The technology rounds out Crown’s existing family of tab options for beverage cans, which also include coloured and incised versions.
