22 April 2015
Credition Dairy brings 'Gü' in cartons
Gü hot chocolate range has already seen strong sales and distribution growth nationwide. It is the first branded range of ready to drink hot chocolate milks in the UK and is also the first time that 'Gü' has entered into a brand licence agreement.
Crediton Dairy is set to redefine and reinvigorate the hot chocolate category with the 'Gü' range by providing consumers with premium hot chocolate drinks which both taste great and are easy to prepare. Building on the growth in hot beverage retail sales for hot chocolate, the new range was launched to open up the take-home market for indulgent, adult focused dairy drinks.
Commenting on the launch Nick Bartlett, Head of Sales & Marketing at Crediton Dairy said, "These products are specifically created to meet the growing demand of consumers who want to treat themselves to a premium, café style, hot chocolate at home. The 'Gü' range will bridge the gap between traditional and tired ambient hot chocolate powders and the dynamic, fast growing fresh-flavoured milk market where chocolate is the most popular flavour."
The 750ml Pure-Pak cartons with a resealable cap adds to the functional convenience of the range. The carton fits into the fridge, and is easy to grab and use with great pouring ability due to the cap. Additionally, the iconic design of the gable top carton with its high quality print gives excellent stand out on shelf for this prominent premium brand.
Commenting further Tim Smiddy, Crediton Dairy's Managing Director said, "Our new 'Gü' hot chocolates are fully in line with Crediton Dairy's strategic focus of developing innovative, great tasting milks that will add value back into to the dairy category and continue to grow the vibrant dairy drinks sector.
"The new range complements Crediton Dairy's existing portfolio of successful branded flavoured milks which includes Mars, Galaxy and Moo. It also reflects the major investment we have made in enhancing our state-of-the-art production facilities, new product development capabilities and the ability to leverage powerful category, customer and consumer insights."
For more information about cartons and packaging, contact our sales manager for Elopak UK, Tony Papazoglakis; tony.papazoglakis@elopak.com.
For information about product and marketing, please contact Nick Bartlett, Head of Sales and Marketing Crediton Dairy Ltd; Nick.bartlett@creditondairy.co.uk
