Cosfibel Premium’s Ultralight cartonboard coffret has been selected as the new presentation packaging for super-premium vodka Belvedere in the travel retail sector.
France-based Cosfibel Premium describes Ultralight as “a cardboard coffret that is both thick and surprisingly light”, combining luxury and ecology.
Belvedere’s travel retail coffret comprises two Ultralight elements: a band and a sleeve. When open, the coffret gives ample visibility to its contents, showcasing the frosted glass bottle.
“The strong visual impact is accentuated by the mirror effect created by the foil that lines the inside of the band, which helps the bottle stand out even more,” the company says.
Made of just one material, Ultralight is easily recyclable, is lightweight, protective and has a streamlined design, thick walls and sharp edges.
