SIG Combibloc triumphed in the Lion’s Lair competition at the Packaging Innovations & Luxury Packaging London show on Wednesday 2 October 2013, after presenting the winning pitch for its Combidome ‘cardboard bottle’ to judges.
Combidome combines the best features of a carton pack with the best features of a bottle, the company says, guaranteeing “exceptional differentiation for any beverage”.
Thanks to its shape, stability and smooth pouring action, Combidome was said by the panel to be easy to handle, while at the same time offering all the “proven and unrivalled benefits” of a carton pack in terms of product protection, environmental and economic considerations.
On winning the Lions’ Lair accolade, SIG Combibloc MD Malcolm Allum commented: “This is the third award in just three weeks for our new innovation Combidome, so it is really building momentum.
“It was great to see the other shortlisted product presentations and we wish the other companies luck with their innovations.”
The three other companies that took part in the competition were DAPY Paris, with its Pulsar display box for Dom Pérignon; Design Activity, pitching a new branding service, Launch Pad; and EasyPack, with the Spiral Pro high volume void-fill paper packaging system.
Making up the panel of expert judges (Lions) were: Paul Day, packaging technologist at Neal’s Yard Remedies; Josh Brooks, brand director at Packaging News; Robert Opie, founder & curator of the Museum of Brands; and Tom Keeling, lead designer at Manchester United Football Club.
The next UK Packaging Innovations event will be at the Birmingham NEC on 26-27 February 2014.
Contact the Packaging Innovations team on:
+44 (0)20 8843 8800 or
PackagingUK@easyFairs.com
Also on the easyFairs agenda:
Packaging Innovations Netherlands
27-28 November 2013
Taets Art Gallery, Amsterdam
Packaging Innovations Germany
22-23 January 2014
Hamburg Messe und Congress
Packaging Innovations Poland
9-10 April 2014
Warsaw International Expocentre EXPO XXI
