Coca-Cola Great Britain is introducing a new slimline 250ml can across its range of Coca-Cola, Diet Coke and Coca-Cola Zero.
The new pack will be sold alongside the standard Coca-Cola 330ml can variants, and represents part of the soft drink giant’s efforts to help tackle obesity in the UK by providing greater choice and information for consumers.
A 250ml can of Coca-Cola will contain 105 calories per can, while Diet Coke and Coca-Cola Zero offer people zero-calorie options in the smaller format.
The new 250ml can will be widely available in convenience stores for on-the-go shoppers around Great Britain from mid-July 2013, with a recommended retail price of 49p.
“The 250ml can is a really exciting new addition to the Coca-Cola Great Britain portfolio,” says Jon Woods, general manager for Coca-Cola Great Britain & Ireland.
“The slimline cans offer people a handy Coca-Cola, Diet Coke or Coca-Cola Zero at great value, which is really important as we know affordability is high on the agenda for many British shoppers.”
In 2012 the company introduced the “pocket size” 375ml PlantBottle plastic bottle in the UK – the company’s first new on-the-go pack size launch in almost 20 years at the time.