CO YO ENTERS SPLIT POT & FOOD-TO-GO CATEGORIES BY LAUNCHING TOPPERS: UK’S FIRST RANGE OF DUAL LAYERED COCONUT MILK YOGHURTS
24 October 2016
CO YO ENTERS SPLIT POT & FOOD-TO-GO CATEGORIES BY LAUNCHING TOPPERS: UK’S FIRST RANGE OF DUAL LAYERED COCONUT MILK YOGHURTS
Britain’s coconut milk yoghurt brand, CO YO has entered both the split pot and Food-To-Go categories with the launch of Toppers ; the UK’s first range of decadent dual layered dairy-free coconut milk yoghurts.
Launching in Planet Organic, Toppers have bite: combining CO YO’s silky smooth Natural edition with a separate top layer of the finest artisan and nutritious mixes. Each pot is completed with a spoon under the lid so that they can be enjoyed on-the-go anytime and anywhere.
This is the latest innovation from CO YO, which was the first company to launch a coconut milk yoghurt to the UK. This new range brings the popular split pot format to the dairy-free market and will allow CO YO to reach new consumers by making the brand available to the Food-To-Go consumer for the first time.
Toppers will allow CO YO to tap into surging demand in the Food-To-Go sector, which grew to £22 billion in 2015[1] and will also provide a compelling offering for the 30% of mainstream shoppers that now buy free-from products [2].
Bethany Eaton, CO YO Founder says: “CO YO is committed to injecting innovation and delicious tasting products into the dairy-free yoghurt category. The Toppers range is a UK first and has been introduced so UK consumers can purchase the popular split pot format as a dairy-free option. Each one has a handy spoon on the lid too, so CO YO can be enjoyed on the go.
“The new range will tap into surging demand in both the Food-To-Go and free-from categories, allowing CO YO to continue its record growth as Britain’s most loved coconut milk yoghurt brand.”
The ultimate in gourmet snacking, Toppers are all-natural, free from dairy, lactose, gluten and soya and contain absolutely no preservatives, additives, refined sugar. Every pot is made from all-natural ingredients with a whole coconut going into every 100g of the yoghurt, making it the most delicious way to enjoy the exceptional health and beauty benefits of this miraculous fruit. Indeed, every spoonful is a rich source of protein, calcium, magnesium, fibre, vitamin B-12 and vitamin D.
Toppers are the perfect addition to lunchboxes, and make an exciting alternative to refined sugar filled snacks for children, who can also enjoy them as a scrumptious after school treat.
ENDS
[1] The Grocer Magazine 2015 On The Go Category Report, http://www.thegrocer.co.uk/reports/category-reports/on-the-go-category-report-2015/529079.article
[2] The Grocer Magazine 2015 Digital Focus on Free From, http://www.thegrocer.co.uk/reports/digital-features/free-from-report-2015/10-things-you-need-to-know-about-free-from/527991.article
