CO YO DOUBLES SIZE OF PRODUCTION FACILITIES & LAUCHES REDESIGNED POT LIDS TO GROW SALES & DRIVE INNOVATION
28 July 2016
CO YO DOUBLES SIZE OF PRODUCTION FACILITIES & LAUCHES REDESIGNED POT LIDS TO GROW SALES & DRIVE INNOVATION
CO YO has redesigned its pot lids and doubled the size of its production premises to grow sales and drive innovation at the business.
This production expansion has been implemented to meet increased demand for CO YO, which already dominates the market with over 75% share of the sector. The facilities in Kent have increased capacity by 100% following a £500,000 investment, which has significantly added to the workforce and delivered a complete refit of the premises with state-of-the-art equipment.
CO YO is now the only coconut milk yoghurt brand to produce its product on its own premises. With a number of new product launches planned for 2016 and beyond, this expansion and capability will allow the business to continue its drive for innovation in the category.
To increase rate of sale and improve on-shelf presence, CO YO has also redesigned the pot lid on its entire range. With a cleaner look and feel, the new packaging reflects the ethos of the brand and the pure and all-natural ingredient profile of the product with 99% of each yoghurt made from nothing but pure coconut.
Bethany Eaton, Founder of CO YO says: “To meet the increased demand for our all-natural coconut milk yoghurt, we have doubled the size of our production facilities in Kent and invested in state-of-the-art equipment so we can further drive innovation in the category.
“Our fresh redesigned pot lid ensures CO YO has greater brand presence on the shelf, while highlighting the quality ingredients that make up the yoghurt. Indeed, a whole coconut goes into every 100g of CO YO and the product is free from dairy, lactose, gluten and soya.”
CO YO launched the UK’s first and most popular range of coconut milk yoghurts and every product is all-natural, made from whole ingredients and is free from dairy, lactose, gluten and soya. It is the only coconut yoghurt brand that contains absolutely no preservatives, additives, refined sugar or added water.
The CO YO varieties are available nationwide.
