Specialty chemicals company Clariant has launched ‘ColorForward 2015’, its 9th annual colour forecasting guide for the plastics industry.
Based on the Switzerland-based company’s expertise in colour, design, marketing and trend-watching, the annual tool from Clariant’s specialised colour creation service ColorWorks seeks to define the trends that will be attracting people’s attention and setting the tone in 2015.
ColorForward is designed to offer the sector’s designers and manufacturers a head-start on making use of colour to influence and guide consumer purchasing decisions.
For ColorForward 2015, Clariant gathered experts at the new ColorWorks centre in Chicago, Illinois to identify trends and to develop colours that best reflect each trend.
The palette ultimately selected for 2015 is said to be inspired by four societal trends expected to have the most influential global impact in the near future.
“As a natural element, colour has the power to transcend and translate cultural, political, religious and social influences,” says Judith van Vliet, designer at ColorWorks Europe/IMEA.
“As a tool, it has the power to communicate emotions and stories as succinctly as possible, and in the world of plastics, it acts as the ideal marketing driver to steer consumers’ purchasing choices for the future.”
