Chocolate industry wants pack design to ‘enchant’ consumers

20 September 2011


The chocolate and confectionery sector will focus on design, primary and secondary packaging and labelling at the Salon du Chocolat Professionnel from 19-21 October 2011 at the Porte de Versailles Center in Paris, France.

An opening-day conference will look at packaging trends and innovations designed to bring a sense of enchantment to the act of consuming. The potential for treats and creativity to go hand-in-hand with eco-design and recyclability will also be explored. And the implications of the new Green Dot 2012 classification for confectionery wrappings will be discussed.




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