Chesapeake Boost Buddy vitamins pack fulfils dual role

5 July 2013

Specialist carton packaging company Chesapeake has collaborated with Poseidon Business Development to produce a novel dispensing pack that acts as both a primary pack and transit case for the Boost Buddy range of multivitamins.

According to the UK-headquartered company, the new Boost Buddy pack presented several production challenges that were solved by Chesapeake’s design and technical teams at its healthcare packaging facilities in Leicester and Nottingham, with all components for the pack printed in up to five colours at Chesapeake Leicester.

As a dietary supplement, Boost Buddy’s e-commerce customers select four multivitamins from a range of 12 unique formulations, which are delivered by post either on a weekly or monthly basis.

The pack holds four drawers or trays each containing seven capsules, providing enough multivitamins for a week.

According to Chesapeake, the small size of the pack’s inner carton trays required “great skill in gluing”.

As an alternative to traditional solid creases, a series of partial cuts had to be developed in order to produce the carton trays in a way that ensured each one folded perfectly.

Gill Wright, Chesapeake’s design & development director, explains: “It was essential that one capsule at a time was dispensed without losing the integrity of the carton tray. This was overcome by adding a perforation door to each tray that allowed only one capsule to be released at a time.”

Chesapeake’s Boost Buddy pack design is believed to be the first cartonboard pack for vitamins and supplements that acts as a primary pack.

The outer sleeve of the pack was developed from one piece of cartonboard to reduce inventory and provide an integral pack that allowed it to be used for transit.

Inside, each tray is placed into the folder, which has thumb-hole sized apertures to allow the trays to slide out easily.

Once the pack is closed the trays remain in a tight formation in the original intended footprint.

Product information cards on each vitamin type are placed in front of the holder and provide added protection during transit.

The pack is then shrink wrapped and ready for despatch once an address label has been added.

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