Packaging supplier Chesapeake has signed an exclusivity agreement with paper and board producer Billerud to offer ‘dynamic’ 3D shaped packs using FibreForm paperboard.
The deal covers the UK and a number of product applications across Europe.
Marketed under the Impressions brand name, the range is said to use a low energy process to form the paperboard into a complete range of distinctive shapes.
The move brings it ‘one step closer to the larger global brand owners, speeding up the process of putting more FibreForm packaging on the market’, says Billerud.
“In Chesapeake we have found a partner who shares our passion for innovative packaging which can help strengthen our customers’ brands,” says Johan Nellbeck, Business Area Director of Packaging & Speciality Paper at Billerud.
“Our design and technical team have worked extensively on this joint development project to perfect a processing route for the material and design products for market. We believe Impressions offers brand owners and manufacturers a wide range of marketing opportunities to differentiate their products,” says Carol Hammond, Head of R&D at Chesapeake.
